Real Estate Marketing for the 22nd Century

Time for Realtors to stop selling and start providing a higher level of value to the consumer. Unfortunately, Zillow and Redfin have figured it out and actually listened to what the consumer wanted, a simple home search with no one bothering them, and an idea of what their home value is. The consumer has spoken, they really don’t care much for or trust Realtors, and they really believe Realtors are all alike. Redfin is building their big push to take over the industry based on that information, telling home sellers that if one of their agents holds an open house, prices the property, does a 360 tour and a flyer that the selling price and experience will be the same. So what does all this have to do with the topic? It’s time for a marketing course correction for Realtors, instead of, look at me, look at what I just sold, how do you like my photo and logo its time to provide a higher level of service in the form of content marketing, actually content marketing in mobile video is even better. Try blogging in video about topics they are interested in, what a concept. News flash, buyers are not using your website to search for homes unless you push out something like this http://billkerbox.com/resources/the-malibu-report

Here is one of my Video blog posts http://billkerbox.com/blog/Sell+Your+Home+Faster+With+Staging++VIDEO

How about posting something like this on Facebook to provide instant access to weekend open houses http://billkerbox.com/resources/malibu-open-house-search--video

You may notice these are minimally branded with no Agent photos,but the consumer can click right on the video at any time to get their home value. They can even get access to three different home evaluation models from one video http://billkerbox.com/resources/malibu-home-value-via-text-message or this version http://vid.us/26unnq

Here is an example of my website based home seller video series http://billkerbox.com/resources/home-seller-video-series

As far as Zillow goes, I don’t know about you but I am tired of them selling us our leads back to us, ere is how I do it this http://billkerbox.com/resources/name-your-selling-price-malibu

When it comes time for the Buyer or seller to meet me here is what I send http://www.meetbillkerbox.com

For Video Marketing I do things like this http://vid.us/ny1mjl

Here is one of my Expired videoText messages http://vid.us/yyxxug

And as you have probably been hearing video testimonials are one of the most powerful tools available but getting them can be difficult so I created the mobile video testimonial generator that you can email or text to your client and they can automatically record and send a video testimonial from their mobile phone http://billkerbox.com/resources/video-testimonial-recorder

Take a look at how I use Video on social media to capture buyers http://patch.com/california/malibu/malibu-report-0

Bill Kerbox 310-600-4484