GoodR

During its seven-year overnight success, goodr added five verticals (RUN, BEAST, BIKE, GOLF, GAME), expanded to seven frames (OGs, BFGs, Runways, Circle Gs, Mach Gs, VRGs & PHGs), collaborated with major brands (Warner Bros, The Rolling Stones, PBR, Dunkin'), and increased to 2,500+ stores in 20+ countries. In 2021, the brand launched The goodr Cabana, an experiential retail store located in the heart of the Abbot Kinney shopping district in Venice, CA. (It's not a store. It's a party! But it's also a store.)

goodr sunglasses have won several product awards, including Runner's World Gear of the Year (three times!), a GQ Fitness Award, and a Women's Health Fitness Award. Also, the brand received press coverage so good it FEELS like getting an award (Oprah Daily's Must-Have Gear, PGA Buyer's Choice, Rolling Stone’s Favorite Sunglasses For Athletes, Men's Health Best Buy, Outside's Best Cross Country Ski Touring Gear, Inc. Magazine's Best Places to Work).