Student-athletes and coaches from Menlo School, a longtime partner of the Positive Coaching Alliance, were recently featured in a nationally televised video clip.
During NBC-TV’s halftime of the NFL’s Cincinnati Bengals-Houston Texans game Jan. 7, the Menlo athletes represented PCA, which won the Toyota’s Halftime Hand Off award for sports-related nonprofit organizations.
The mission of the Positive Coaching Alliance is to provide all youth and high school athletes a positive, character-building youth sports experience.
In 1998, Jim Thompson, chief executive officer, launched PCA at Stanford University, and since then it has reached more than 4 million athletes.
The “Halftime Hand Off: A Rally for Causes” honors deserving sports-related nonprofits based on public vote through Facebook. Toyota, in partnership with Causes.com pre-selected eligible non-profit organizations to participate. Each week, four organizations will be profiled on the Toyota Facebook page and fans vote for the charity they feel is most deserving of support. The organization receiving the most votes each week will receive a $10,000 donation from Toyota and is featured during the following week’s halftime show segment.
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See the halftime video, featuring Menlo School student-athletes here.
For more information on the Positive Coaching Alliance, please visit www.positivecoach.org