Total Wine & More Enters Silicon Valley with New Mountain View Superstore

Total Wine & More, America’s largest independent retailer of fine wine, spirits and beer, is expanding in the Bay area with the opening of a new location in Mountain View, California. This is the first Total Wine & More store in the Silicon Valley.

“The Silicon Valley is an excellent fit for us,” says Edward Cooper, Total Wine & More’s Vice President for Public Affairs and Community Relations. “As market leaders in price, service and selection, we look forward to providing the local community with an extensive selection of the world’s finest beers, wines and spirits at the best prices.”

Total Wine & More is known for its large selection and competitive pricing, offering its customers more than 8,000 wines, 3,000 spirits and 2,500 beers, including hard-to-find labels and locally produced product.

“Our selection is so vast that we’re able to offer something to every customer, and cater to specific needs regardless of taste, experience, or preference,” notes Cooper. “We’ve proven that we can satisfy our customers, from the beer enthusiast who is interested in learning more about local brews, to the more experienced wine connoisseur seeking new vintages to try.”

Cooper notes that in addition to unbeatable selection, Total Wine & More also offers a unique retail experience. “Mountain View is a city unlike any other, and Total Wine & More is a one-of-a-kind retailer. Our extensive selection is merely one part of a much larger experience that draws our customers in and keeps them coming back to our stores time and time again.”

Other factors that contribute to the company’s success include market-leading prices, knowledgeable staff, and incredible customer service, according to Cooper.

Each Total Wine & More store employs approximately 50 team members and sends those employees through more than 100 hours of training and developing a solid understanding of the store’s many products before assisting customers. This includes building familiarity with various wine regions, production methods, varietals, brew styles, and tasting profiles. In addition, the retailer organizes educational trips for employees to further expand their knowledge and expertise on products.

“We take more than 70 team members to Napa and Sonoma Valley wineries each year, and more than 50 team members to Europe every other year, to learn more about the great wines of France, Spain and Italy,” says Cooper. “These opportunities position Total Wine & More as a standout company and set us apart from competitors.”

New Store Opens April 13

Mountain View customers will have the opportunity to experience all that Total Wine & More has to offer when the store officially opens to the public at 9:00am on Thursday, April 13.

Located in the heart of Mountain View at 1010 Rengstorff Ave., the new Total Wine & More offers wine and beer tastings, live music, and fun giveaways to those who stop by and shop throughout grand opening weekend.

In addition, customers will enjoy an opportunity to give back to Mountain View’s iconic Computer History Museum during Total Wine’s opening weekend. The store will donate 10% of all wine sales during grand opening weekend to the non-profit museum.

“Supporting the local community is an essential part of our business operations,” says Cooper. “Over the past four years, Total Wine & More has donated more than $17 million to local organizations in the markets we serve. Our partnership with the Computer History Museum reflects this commitment, and we look forward to lending our support to this iconic local destination.”

About Total Wine & More

Founded and co-owned by brothers David and Robert Trone, Total Wine & More is the nation’s largest independently owned retailer of fine wine, beer and spirits. Based in Bethesda, Maryland, the company has grown from the first, small store in Delaware to a company that now has over 150 superstores in 20 states. The company’s unmatched selection of products, combined with low everyday prices and expertly trained wine associates, brings a unique shopping experience to the customer. Total Wine & More has the distinction of being a four-time National Retailer of the Year – recognized by Beverage Dynamics in 2008, Market Watch in 2006 and Wine Enthusiast in 2004 and 2014. Total Wine & More is the only retailer in the country to have twice been named Wine Enthusiast’s retailer of the year. Since opening its first store in 1991, Total Wine & More has been committed to being the premier wine retailer in every community that it serves. More information on Total Wine & More including its community outreach efforts, product offerings, stores locations and hours of operations are available at www.totalwine.com.