Former 'Two-Buck Chuck' Winery To Be Auctioned

ST. HELENA, CA — A Bay Area vineyard with a connection to an iconic bargain brand will be sold at auction next month, according to reports.

Bidding on Benessere Vineyards in St. Helena will run May 13-28, with bids expected to start as low as $8 million, Realtor.com reported.

That’s far less than the $35 million the 43-acre estate was listed for in November 2024, according to the publication, which noted the property has had no serious offers despite the price dropping to $28 million.

The vineyard was originally home to a winery started by Charles Shaw, a name today most famous for Trader Joe’s “Two-Buck Chuck,” according to Realtor.com.

Current sellers, the Benish family, bought the vineyard for $1.5 million in 1994 after Shaw filed for bankruptcy, the San Francisco Chronicle reported.