Wine Purveyors Can Bid Online For Rare Napa Valley Wines

NAPA VALLEY, CA – Bidding for the Premiere Napa Valley Online Auction opens worldwide to pre-registered licensees Friday, Feb. 23 at 9 a.m. and closes Saturday, Feb. 24 at 12 noon, according to Napa Valley Vintners, a nonprofit trade association.

Thirty-one lots featured at this year’s Premiere Napa Valley barrel-tasting and futures auction will be offered. Produced by NVV-member winemakers in quantities as small as 60 and never more than 240 bottles, the Premiere Napa Valley portfolio showcases some of Napa Valley’s rarest and highest quality wines, NVV said. These 31 online lots are in addition to 187 lots going on the auction block at a sold-out event taking place at The Culinary Institute of America at Greystone on Feb. 24.

“Within every bottle of Premiere Napa Valley wine is a special story,” said Jeff Smith, founder and CEO of Hourglass and 2018 Premiere Napa Valley steering committee chair. “When a wine merchant acquires one of these unique lots, they become the sole proprietor of that wine. Differentiation has become critical to today’s business success. Premiere Napa Valley presents a unique opportunity for our friends in the trade to set themselves apart from their competitors by becoming the sole purveyor of that wine.”

Each bottle of Premiere Napa Valley wine is hand-labeled, individually-numbered and signed by the winemaker, creating additional cachet to the collectibility of these distinctive wines, the organization said.

For more information about and to register for the Premiere Napa Valley Online Auction, visit premierenapavalley.com/auctions or call the NVV at (707) 963-3388. Proceeds from the live and online auctions support the NVV’s efforts to promote, protect and enhance the Napa Valley. Learn more at napavintners.com.

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