Vitality Bowls Kicks Superfood Craze into High Gear in Newark

The wait is over in Newark.

Local residents, professionals and students no longer need to struggle with eating healthy when out and about. Vitality Bowls, which specializes in açaí bowls – a thick blend of the Amazon’s antioxidant-rich açaí berry, topped with a variety of superfoods – announced today the opening of its café in Newark. The new franchise location will be the first for Jane Song.

“From the first bite I took from an açaí bowl at Vitality Bowls, I knew it was the start of a new journey for me,” said Song, a graphic artist with a background in business ownership at a local sandwich shop. “The incredible taste of the fresh ingredients and the feeling it provides is just an unbeatable combination.”

Slated to open on January 28, the new restaurant will be located at 35111 Newark Blvd, Unit G Newark, CA 94560, conveniently situated at the busy intersection of Jarvis Ave and Newark Ave. This restaurant will be the 17th Vitality Bowls café in California, joining the 20 locations based nationwide.

Originating in Northern California, Vitality Bowls has solidified itself as America’s superfood café – combining a dynamic café vibe with a unique collection of menu items containing high nutritional values and extraordinary tastes. Vitality Bowls offers an antioxidant-rich menu, with breakfast, lunch and dinner items made to order for each customer. All açaí bowls and smoothies do not contain ingredient fillers such as ice, frozen yogurt, added sugar or artificial preservatives, giving the purest taste possible.

The menu features a variety of options, such as the Energy Bowl (with organic açaí, goji berries and bee pollen), the Dragon Bowl (featuring organic pitaya, coconut milk and bananas) and their signature Vitality Bowl (with organic açaí, strawberries and honey). Additionally, the brand recently announced exclusive additions to their kids menu. Plus, fresh juices, organic soups, panini and salads are available in each café.

“Simply put, we created Vitality Bowls to be a place where health-conscious individuals can go for a nutritional meal,” said Tara Gilad, founder and owner of Vitality Bowls. “We believe that healthy food can be an option for fast casual food and we are excited to have Jane on board with this. We look forward to seeing Jane grow her business in Newark and sharing the Vitality Bowls message with the community.”

Since launching in 2011, the brand has ignited significant growth. In 2014, the concept began franchising and within the past year has signed development deals for nearly 40 units. There are currently more than 20 Vitality Bowls restaurants across the United States with 20-plus franchise units under development.

About Vitality Bowls

Roy and Tara Gilad, a pair of successful business owners, founded Vitality Bowls in 2011 in San Ramon, California. The duo started the superfood café concept together as a result of discovering their daughter’s severe food allergies and wanting to find safe, healthy food alternatives. Since franchising began in 2014, the brand has seen significant growth with nearly 40 cafes open and in development. Today, Vitality Bowls is redefining the fast casual healthy food restaurant sector every day at each of its locations across the country.

To learn more about Vitality Bowls franchise opportunities, visit http://vitalitybowls.com/franchise and for more information about the brand, visit the company website at http://vitalitybowls.com.