Dynasty's Robert Christopher Riley to Represent Cole Skincare

Cole Skincare for Men has signed acclaimed actor Robert Christopher Riley of the CW’s drama series “Dynasty” to be its newest brand ambassador.

“Robert is an amazing actor, philanthropist, humanitarian and role model for young people,” said Cole Patterson, noted celebrity make-up artist, stylist and founder of Cole Skincare for Men. “Lane said. “He exemplifies today’s modern man who is intelligent, has style, keeps physically fit, excels at his craft and cares about the world around him and those close to him. Truly, a great brand ambassador!”

In his new role as brand ambassador, Riley will enhance Cole Skincare for Men’s name recognition and brand awareness through personal appearances, marketing campaigns, promotions and special events. His first effort for the brand will be a photo shoot where he will be teamed with former NFL star George Wilson, formerly of the Buffalo Bills and the Tennessee Titans. The shoot will be part of social media campaign that will be launched this winter to highlight the brand’s variety high quality products.

“I’m thrilled to be a part of Cole Skincare for Men and share in this great movement to help men find their unique style and better self,” Riley said. “I’ve been using these products since I met Cole four years ago and I’m a firm believer in them. I wouldn’t use anything else!”

Established in 2015 by the acclaimed celebrity make-up artist when while on set she saw the need for corrective skincare that catered to a man’s shaving regimen, she created Cole Skincare for Men to help men maintain impeccable skin on and off camera through her advance skincare line for men. By formulating high quality moisturizers, cleansers and lotions to enhance the look, softness and health of men’s skin, Cole Patterson created her own niche in the market that is growing and rising into a unique and luxurious brand.

“Having worked with some of the world’s most handsome and stylish men, I realized that I needed to create a brand that will give all men the same great skin and grooming products that are available on a movie set,” she said. “So I embarked on this mission to develop Cole Skincare for Men as a vital and high quality brand that will give all men the ability to look and feel the best they can be through these skin care products.”