Business & Tech
What Happened to the 'Wild Grinders' 7-Eleven?
In less than a year, the only custom-designed 7-Eleven in the country is back to being normal.
In May, Los Angeles City Councilmember Tom LaBonge, MTV personality Rob Dyrdek and 7-Eleven combined forces to
7-Eleven kicked in $250,000 to help build the park, and also designed a skater-themed 7-Eleven across the street at Magnolia Boulevard and Tujunga Avenue that sold Dyrdek's "Wild Grinders" products.
The alley behind the building was also decorated with an elaborate "Wild Grinders" mural done by several well-known Los Angeles graffiti artists, including Maxx242.
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Now, less than a year later, 7-Eleven has painted over the "Wild Grinders" design and even painted over the large mural in the alley next to the YMCA. The store also stopped selling Dyrdek's merchandise. Click through the photos to see a before/after comparison.
According to 7-Eleven officials, it had been the only custom-designed 7-Eleven in the country.
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“Partnering with an artist to help his vision of recreating a store come to life is something that 7-Eleven has never done before,” said Stephanie Hoppe, 7-Eleven senior director of marketing, in a press release when the project was unveiled.
7-Eleven officals said the store's design and mural was always planned to be just a temporary thing.
“We [7-11] just thought it would be fun for a little while," said 7-Eleven spokesperson Margaret Chabris when contacted by Patch. "As well as we had made a donation to the skate park, which was right by one of our stores, so for several months it had several cool graphics on the inside and on the outside but we always intended to go back to a normal looking 7-11."
Bummer, Dude.
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