Easter Shoppers Will Spring Into Action For These Specials

Easter shoppers will spring into action for these specials at The Grove Northridge at the more than 30 retail, specialty and restaurants ranging from jewelry and perfumes to candy and fashion accessories, among others. The Grove Northridge is the popular destination to shop for Easter through Sunday, April 1.

According to the survey by the National Retail Federation (NRF), Easter spending is expected to total $18.2 billion this year, almost on par from a record $18.4 billion in 2017 but still the second-highest level on record. A total of 81 percent of Americans will celebrate the holiday and spend an average of $150 per person, down from last year’s previous record of $152.

Consumers will spend $5.7 billion on food, purchased by 87 percent of shoppers, $3.2 billion on clothing, by 48 percent, $2.9 billion on gifts, by 61 percent, $2.6 billion on candy, by 89 percent, $1.3 billion on flowers, by 39 percent, $1.1 billion on decorations, by 42 percent, and $780 million on greeting cards, by 46 percent.

Consumers intend to celebrate Easter in several ways: 60 percent will visit family and friends, 58 percent will cook a holiday meal, 51 percent will go to church and 17 percent will go to a restaurant. The Easter Bunny is expected to have a busy holiday season: 35 percent of consumers will participate in an Easter egg hunt and 16 percent will open gifts. In addition to traditional holiday events, some consumers will pursue more leisurely activities: 45 percent will watch TV, 11 percent will shop online, 9 percent will shop in a store and 8 percent will go to a movie.

“Despite a modest drop, the Easter forecast is still very positive and nearly as high as last year’s record,” said NRF President and CEO Matthew Shay. “Consumer spending remains healthy both for this holiday and this spring, and that paints an optimistic picture for the U.S. economy in the year ahead.”

In preparation for the Easter holiday, 59 percent of consumers will shop at discount stores, 25 percent will go to a specialty store and 25 percent will go to a small business or local store.

The Grove Northridge has just the right variety of department, discount, specialty stores and small businesses featuring Easter shopping options with Big Lots, Dollar Tree and Pier 1 Imports, among others, including:

- Easter shoppers will spring into savings while shopping at Big Lots with seasonal stylings, Easter decor and candy, bunny chocolates, basket fillers, cards and party supplies, novelties and more.

- Springtime shoppers will hop over to the deals at Dollar Tree including build-a-basket ideas, Easter grass and basket fillers; party snacks and candy; and egg-cellent entertaining ideas, plus much more.

- Holiday shopping at Pier 1 Imports offers a spring Dining and Easter sale featuring indoor dining furniture, all dinnerware, select drinkware, Easter decor, plus more.

“Easter shoppers have many great shopping options at The Grove Northridge including jewelry, candy, clothing and various holiday specials,” said Tony Shooshani, Managing Member of Shooshani Developers. “The Grove Northridge also offer a variety of terrific restaurants for a quick bite to eat or a complete Easter brunch or dinner with family or friends.”

The Grove Northridge’s dining options include Rosie's BBQ and Grillery featuring ribs, chicken and tri-tip, among many other barbecue favorites; Musashi Restaurant for Japanese cuisine and fresh sushi; Thai Bamboo featuring gourmet Thai cuisine; Chi Chi Pizza featuring authentic pizzas and pastas, and chicken and sandwiches along with delicious salads and soups; and fresh brewed Barclays’ Coffee with great teas and delicious desserts.