Loveable Rogue presents The Business of Playboy Magazine: Eldon Sellers' Story of an Iconic Start-Up

Eldon Sellers’ friendship with Hugh Hefner in the 1950s paved the way for Sellers’ involvement in one of the storied start-ups of all time: Playboy magazine. Sellers, who resides in the North Bay, said he was one of three incorporators of the magazine back when it was launched in 1953 (the other two being Hefner and his then-wife Millie).

Much has been reported on Playboy and Hefner’s creative force in shaping the magazine. Now Sellers will address the particulars of the entrepreneurial effort involved in those early days to get Playboy off the ground as a business.

Cost: $7. Seating is limited. Come by the store to reserve a seat.