
SAN DIEGO, NOVEMBER 21, 2013 — AT&T* today announced that it is welcoming industry veteran Tammi Terrell to oversee operations in the Southwest and Hawaii. Terrell will oversee sales and operations for more than 1,500 employees, 90 AT&T-owned retail locations and more than 600 national retail partners and authorized resellers across the region.
“Tammi brings tremendous talent to the table, with experience in nearly every aspect of the business, from network operations to retail management,” said Fred Devereux, Regional President, AT&T West. “Tammi’s expertise and successful track record make her a natural choice to lead our operations in the Southwest and Hawaii.”
Before being named vice president and general manager for Southwest and Hawaii, Terrell served as vice president and general manager for San Diego, Las Vegas and Hawaii, where she was responsible for the successful operation and overall performance of the markets’ business development, product launches, revenue and customer growth. In her current position, she will continue to oversee those markets as well as Arizona and New Mexico. Terrell will remain based out of AT&T’s San Diego offices.
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“I’m excited to lead our teams in the Southwest and Hawaii,” said Terrell. “Our customers are our No. 1 focus, and my goal is to provide them with an exceptional experience in our stores and on our network."
Terrell’s telecommunications career began in 1987 in northwest Florida for Southern Bell as an advertising executive. Her AT&T career began in 1989 in corporate business sales. She has held numerous sales and management positions, including considerable experience in merger integration. Before moving to San Diego, Terrell was previously vice president of sales in Nevada and had responsibility for retail and indirect sales and operations in the state.
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Terrell is a graduate of the University of West Florida. She is the founding member of the Women of AT&T – Paradise Chapter and a member of the Asian Pacific Islanders for Professional and Community Advancement.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.