Target Launches New Baby Boutiques in Orange County

RANCHO SANTA MARGARITA, CA — Target is launching new Baby Boutiques in 22 California stores this month, including in Rancho Santa Margarita.

The renovated baby departments include a larger selection of items, premium brands, concierge service and events. The new spaces will allow shoppers to see, touch and compare gear in person.

"Our focus is on bringing together products busy families will love at the value they expect, paired with expert guidance and joyful, easy-to-shop spaces that make preparing for a new baby feel both special and practical," Target's Amanda Nusz said in a release.

Here's what shoppers can expect at the Baby Boutiques:

Premium brands: UPPAbaby will be available at Target for the first time, along with Bugaboo, Stokke, Doona and more.

Baby Concierge: The company is expanding its free, appointment-based service offering the kind of personalized guidance typical of a high-end boutique.

Expanded selection: Target is expanding the collection available in its baby section by 2,000 items, including from brands like Freestyle, Cloud Island and Good & Gather.

Gifting area: The Baby Boutiques will feature a front-of-department gifting area, featuring seasonal finds and convenient, ready-to-gift favorites.

Baby Boutiques are opening this month at the following California locations:

• Roseville
• Woodland Hills
• Rancho Santa Margarita
• Elk Grove
• Encinitas
• Thousand Oaks
• Fremont
• Moorpark
• Chula Vista
• Clovis
• Whittier
• Tustin
• Vista
• Diamond Bar
• El Dorado Hills
• Granada Hills
• Sunnyvale
• Rocklin
• Bakersfield
• Oxnard
• Dublin
• San Mateo