Women & Social Media Networking Night 5/29

Thursday, May 29
Pacific Palisades Woman's Club
7:00 pm to 9:00 pm
$15 with reservation
$20 at the door
http://theppwc.org

Join Siobhan O’Neill, Vice President- Digital, Edelman Public Relations for a stimulating discussion of the increasingly important role of moms in social media within the world of public relations and business. 
She emphasizes the importance of starting with research and having a holistic awareness of the persuasive power of viral material and its ability to make or break a company’s reputation. She is joined by Nathan Hubbard, Head of Commerce, Twitter and Janis Brett Elspas, Tech Columnist for SocialMoms.com and MommyBlogsExpert.com for an evening of exciting conversation.

Who are the power users of social media?
89% of moms who own mobile devices and have Facebook pages access the site on mobile at least weekly, according to BabyCenter's 2013 Social Mom Report. Among non-moms with the same characteristics, the proportion was 73%.

Also, 61% of mobile moms who tweet access the site at least weekly on their smartphone or tablet. Among non-mom Twitter members who owned mobile devices, the proportion was 55%.

According to the study, moms in general tend to be heavy users of all the major social networks: YouTube, Instagram, Twitter, Pinterest, and Google+. They also tend to have larger networks of friends and followers than the general population.

Siobhan O 'Neill is a communications management professional with nearly fifteen years' experience in the digital space.She serves Edelman clients as a Vice President in the West Coast Digital practice and is part of both their Crisis Practice's Emerging Leaders Program and their Food Practice Network. She has been a guest lecturer for USC Annenberg School of Communications and a Visiting Professor teaching digital media to graduate students at Johns Hopkins University's Zanvyl Krieger School of Arts & Sciences.
Wendy  Doulton CEO, The Katalyst Group has an extensive background in executive search focusing on digital media, entertainment and online. With a focus on industry specialization over functional expertise, Wendy has conducted numerous searches for senior leaders and functional heads ranging from various Technology leadership roles to Sales, Marketing and Business Development, Content/Programming, Product and Operations/Finance. Past and present representative client companies include Google, Amazon, Discovery, Yahoo Media Group, Twitter, Nike Digital, The Gap, Otterbox, Sony and Fox to name a few.

Educated in England and France where she earned her BA in International Relations and Economics and having conducted searches on all continents, Wendy brings a truly global perspective and understanding to her work.

Janis Brett Elspas, proud mother of four -- TRIPLETS plus one more -- all born within a year. She is an award-winning blogger, seasoned social media strategist and traditional PR consultant specializing in communicating with and marketing to women, moms, dads, kids, and families across the generations.