Agua Caliente Casino To Be Featured At Palm Springs Airport

PALM SPRINGS, CA — First impressions are everything, and in Palm Springs, that now extends to a relationship between Agua Caliente Casinos and the international airport, according to a recent news release.

A naming rights sponsorship agreement between Palm Springs International Airport and Agua Caliente Casinos was announced Wednesday, renaming the old RJ Concourse as the Agua Caliente Concourse.

Airport Executive Director of Aviation Harry Barrett released a statement on the decision.

"This announcement is just one of the many 'firsts' PSP hopes to achieve," Barrett said. "Our partnership with Fuse Connect has led to this historic agreement, and we're excited about our future collaboration with Agua Caliente Casinos."

Fuse Connect, a Southern California-based firm specializing in airport advertisement and partnership development, will work with the casino and airport to offer exposure and create an "immersive experience" for passengers, according to the statement.

This three-year partnership will go live in early 2024 and includes other advertising opportunities around the airport within the concourse and beyond.

"The concourse naming rights partnership is the first in the airport's history," Barrett said.

Agua Caliente Casinos COO Saverio Scheri III added their thoughts on the partnership, saying being partnered with "Palm Springs International Airport allows us to make an even greater first impression and share more about 'everything Agua' from the moment travelers enter the airport."