DOS Salon Gets 'Slexy'

DOS Salon off El Paseo in Palm Desert is more than just a place where locals and tourists have gotten stylish haircuts for years. It's also a community gathering place where local artists showcase their work.

"I wanted to create a very relaxed upscale environment with a very personal touch," said Dennis Ogas, owner of , which is near San Luis Rey across from the former Native Foods.

Currently, Ogas is featuring artwork by James Jaeger, a Southern California-based photographer and filmmaker. The salon also has two flat screen televisions that will be streaming educational videos about hair.

"I'm very passionate about what I do. I'm a true hair cutter," Ogas said, adding that he moved to the Coachella Valley 14 years ago. 

The salon boasts five stylists, who work together as a team, he said.

"I wanted to create some excitement. I wanted to create attention to the whole experience of our salon," Ogas said. "What I want people to experience is the music, the art, the people. I want it to be an experience. It's not just going to a hair salon to get a hair style. I want people to remember this, come back and talk to other people about it."

He said he specializes in the "slexy" look, a buzz word he created, which stands for "sleek, sexy, sophisticated." (See the YouTube video above for his latest commercial using the phrase.)

"It's kind of cheesy, but in a cool way," Ogas said.

His prices start at $50 for a haircut and the salon also offers base color, highlighting, men's color, styling, conditioning and hair extensions.

The salon is open from 9 a.m. to 5 p.m. from Monday through Saturday.

For more information call (760) 776-9997 or log on to www.dosstyle.com.