'Food Truck Frenzy' is New Feature at Humana Challenge

The following was submitted for publication on behalf of the Humana Challenge:

The Humana Challenge in partnership with the Clinton Foundation is always seeking new ways to engage its fans, and among the new twists for the PGA TOUR event is one that should whet patrons’ appetites not just for birdies and eagles, but for a bevy of culinary delights – “Food Truck Frenzy.”

Twelve food trucks from across Southern California will descend on the tournament’s social hub – Bob Hope Square at PGA WEST – from Wednesday, Jan. 21 through Sunday, Jan. 25 and offer a wide variety of unique and delicious dining options that range from gourmet burgers and pizza to lobster rolls, grilled cheese, fruit smoothies and acai bowls.

“This is a really cool and fun new thing we’re doing this year with the food trucks,” said Bob Marra, Executive Director/CEO of the Humana Challenge. “We know that the main reason people come to the Humana Challenge is to watch some terrific PGA TOUR golf, but we’re always trying to present new ways for fans to enjoy different fun activities at the event. Everyone loves food trucks, and I think the fans will really enjoy the variety of amazing cuisine that will be offered by the gourmet assortment we have assembled for Bob Hope Square each day.”

The tournament, now in its 56th year and annually the PGA TOUR’s first West Coast Swing event of the new year, returns to La Quinta Jan. 19-25. The 72-hole event features 156 professionals playing at the Arnold Palmer Private Course at PGA WEST, the Jack Nicklaus Private Course at PGA WEST and La Quinta Country Club.

“Food Truck Frenzy” brings a foodie element to the Humana Challenge and figures to be immensely popular with fans. The following food trucks are scheduled to serve on the days noted, and more information about the trucks can be found at their websites:

Truck Days Website

Grilled Cheese Truck Wed.-Sun. roaminghunger.com/the-grilled-cheese-truck

Hobo Co. Pizza Wed.-Sun. roaminghunger.com/hobo-co-pizza

Me So Hungry Wed.-Sun. roaminghunger.com/me-so-hungry

Vizzi Truck Wed.-Sun. roaminghunger.com/vizzi-truck

Hang 10 Tacos Thurs.-Sun. roaminghunger.com/hang-10-tacos

Nitropod Thurs.-Sun. roaminghunger.com/nitropod

ThaiThaiTruck Thurs.-Sun. roaminghunger.com/thaithaitruck

Amazebowls Fri.-Sun. roaminghunger.com/amazebowls

Hungry Nomad Fri.-Sun. roaminghunger.com/hungry-nomad

Poke 2 Go Fri.-Sun. roaminghunger.com/poke-2-go

Roll’n Lobster Fri.-Sun. roaminghunger.com/rolln-lobster

Wise BBQ Truck Fri.-Sun roaminghunger.com/wise-barbecue-truck-texas-bbq

Tickets to the Humana Challenge are still available, and the following ticket specials can be purchased at www.humanachallenge.com/tickets through Jan. 18:

• Daily Grounds Ticket, allowing grounds access to any course for any tournament round, Thursday-Sunday, is $30 (25% off the gate price of $40, which takes effect Jan. 19).
• Full Week Grounds Badge, allowing grounds access to any course Wed.-Sun., is $90 (25% off the gate price of $120, which takes effect Jan. 19).
• Club 17 Membership, allowing grounds access to any course and access to Club 17 – an upgraded, exclusive spectator venue located at the 17th green of the Arnold Palmer Private Course and which features big-screen TVs, food and beverage service for purchase, and a cash bar – from Thurs.-Sun., is $250 for a Single membership and $450 for a Twosome. Tickets to this popular venue are nearly sold out.
• Bob Hope Club, allows access to the ultimate in golf luxury and access. Individual memberships give you access to our exclusive, yet relaxed, Bob Hope Club on the 18th green of the Palmer Private Course at PGA WEST. Membership includes breakfast, lunch buffet, afternoon snacks and a premier bar – all catered by Wally’s Desert Turtle. Through Jan. 18, weekend memberships that allow access Saturday, Jan. 24 and Sunday, Jan. 25 are $650. Full-week memberships are $950.
• Senior Ticket (age 56 and older; must show valid ID) is $25 for any one day from Friday, Jan. 23-Sunday, Jan. 25. Special Seniors’ Day tickets for Thursday, Jan. 22 may be purchased online only for $20.
• Wednesday Grounds Ticket (for professional practice rounds) is $15.

Since 1960, Desert Classic Charities, the non-profit entity that organizes the Humana Challenge, has donated more than $56 million to a wide range of Coachella Valley charitable organizations and Eisenhower Medical Center. This past year, the Humana Challenge donated $800,000 to 39 local charities.