Gelson's Now Open in Rancho Mirage

RANCHO MIRAGE, CA- Gelson’s Markets is now officially open for business in the Coachella Valley.

The store at 36-101 Bob Hope Drive in Rancho Mirage opened Jan. 28 following a ribbon cutting ceremony.

“Gelson’s has been looking for a great desert location for nearly 15 years, and we’re excited to come to Rancho Mirage,” says Gelson’s President & CEO Rob McDougall. “Our goal is to serve the local community by providing premium-quality merchandise and exceptional customer service, while also re-employing many of the dedicated employees of the former Haggen store.”

According to company representatives, Gelson’s remodeled the existing store at the location.

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• Gelson’s Announces New Stores, Rancho Mirage Included

The Encino-based company said it made successful bids for eight Haggen markets in Southern California, including the one in Rancho Mirage, following that chain’s September bankruptcy filing.

“Reopening quickly with some essential improvements was a priority in order to re-employ existing Haggen associates, some of whom have worked at the location for many years under previous ownership,” Gelson’s officials said. “A more extensive remodeling is slated later in 2016.”

The high-end grocery location now features new salad, hot foods and antipasti bars; a carving cart within the service deli; wellness set; and an enhanced juice and cut fruits counter.

“The Rancho Mirage store also features upgraded check stands and a customer service desk to facilitate the company’s signature service offerings,” officials said.

Have you been to the new market yet? Tell us what you think in the comments.

(Photos Courtesy: Jeff Corrigan/Gelson’s)