New President, CEO Announced For Palm Desert Chamber Of Commerce

From Spot Color Marketing: Todd Rhoden, MBA, has been named the new President and CEO of the 5 Star Accredited Palm Desert Area Chamber of Commerce (“PDACC”). Mr. Rhoden was chosen after an extensive nationwide search of over 400 applicants. Mr. Rhoden was the best of the best.

“PDACC’s Board of Directors created a Search Committee that conducted an exhaustive process to locate the best possible candidate,” said PDACC Board Chair Dominique Shwe. “It truly was a nationwide search. We even retained an analytics consulting firm to screen the most qualified applicants to match PDACC’s particular needs. At the end of the day not only are Mr. Rhoden’s qualifications outstanding, we believe he is the best fit for Palm Desert and the desert community. We are extremely excited to have Todd bring new thinking and ideas to PDACC and our stellar staff.”

"I am truly honored to be named the President and CEO of the Palm Desert Area Chamber of Commerce,” said Mr. Rhoden. “I am thankful for this opportunity, and look forward to meeting all of PDACC’s member-businesses personally. My family and I are beyond excited to join your wonderful Coachella Valley community.”

Mr. Rhoden is a Chamber veteran, having most recently served as the President and CEO of the Greater Bryant Chamber of Commerce near Little Rock, Arkansas. In that capacity, Mr. Rhoden dealt with nonprofits, start-ups, small businesses, and Fortune 500 companies. Previously, Mr. Rhoden served in the Greater Reston Chamber of Commerce in the Washington, D.C. area.

Mr. Rhoden holds a Bachelor of Arts Degree in Political Science, and a Masters Degree in Business Administration. PDACC hopes you will join us in welcoming Todd Rhoden, his wife Lorianne, and their 3-year-old son, Micah, to the desert.

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