The Tournament of Roses is by far one of the most important events in Pasadena. Not only does it spotlight our city on an international stage, but it draws in major tourism and revenue, giving us a huge economic boost. Businesses, hotels, restaurants -- they all benefit -- and in turn, so do we.
To fully appreciate the impact the Tournament of Roses has made on our city, I’ve put together a few numbers for you to consider.
$181 million -- direct spending generated by tournament in 2008
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$178 million -- overall economic impact on Southern California, based on 2008 study
700,000 -- Number of attendees expected for Tournament of Roses
Find out what's happening in Pasadenafor free with the latest updates from Patch.
47 million -- American TV viewers of rose parade
28 million -- International TV viewers of parade
43 - Number of floats
23 - Equestrian units
18 - Marching bands
I would tell you how many flowers are in the parade, but I fear that is one number that may be impossible to count! To be sure, all these numbers combined create an event that has helped Pasadena become the tourist draw it is today, and continue to keep our economy thriving!
Do you plan to be in that crowd of 700,000? To get more information, visit TournamentofRoses.com.
Teri Barton writes articles relevant for Boomers & Beyond buying and selling homes, as well as articles of local and global interest at NavigatingYourMove.
