Buy A Holiday Drink at Peet's in Pinole, Help the Business Development Center

There are select individuals who possess the same hardworking entrepreneurial spirit as Peet’s Founder, Alfred Peet, when he opened his first coffee shop in Berkeley on April 1, 1966.

With a blend of ambition, fearlessness and passion, Mr. Peet brewed up a coffee business that would spark a love for specialty coffee across the nation.

With small business roots, it made a perfect fit for local Peet’s Coffee & Tea in Pinole to partner with the Business Development Center for its Holiday Donation Program.

The Business Development Center (BDC), a nonprofit agency located in Pinole, works tirelessly to leverage that entrepreneurial spirit and help aspiring entrepreneurs turn what they love to do into a growing business. Providing free start-up assistance, access to capital, and a food business incubator program, BDC makes the dream of owning a business more attainable.

From December 17 through December 24, Peet’s Coffee & Tea (in Pinole) will be accepting donations to support the Business Development Center. With the purchase of your holiday beverage, you will have an opportunity to drop a little extra “Cheer” in the tip jar. A portion of the proceeds will be matched and, on Christmas Eve, free small drip coffee and tea will be provided to encourage community support.

With your support, the Business Development Center enables individuals to participate more fully in the economy - building and growing small businesses, creating jobs, strengthening communities, and empowering families.

About the Business Development Center

The Business Development Center (BDC) is a nonprofit agency that has been supporting entrepreneurship since 1995. BDC provides start-up assistance, access to capital and a food business incubator program for Contra Costa County’s aspiring entrepreneurs. To learn more, please visit www.wccbdc.org or call 510.691.7439.

Information submitted by Business Development Center

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