Alameda County Fair Broadcasting World Cup Matches

PLEASANTON, CA — An admission ticket to the Alameda County Fair buys all kinds of fun, from rides to food to monster trucks, and so much more. This year, it also includes a front-row seat to World Cup games.

As part of fair admission, guests will be able to watch select games at the Michelob Ultra Concert Lawn, Crafted Cocktails and Beer Bar, and The Farmhouse during fair operating hours from as early as 12 p.m. to as late as 8 p.m. On the fair’s June 19 opening day, five different games will show throughout the day at various locations. Showings will continue most days until July 11. See here for the full schedule.

This is just one of several ways to watch the World Cup around the Bay Area, which is hosting several days. See here to learn more, and here to learn about the 2026 World Cup in California.