Love Tuna? New Leaf Now Serves Safe Catch Tuna

New Leaf Community Markets has partnered with Safe Catch to bring its deli customers Safe Catch’s new, award winning tuna. Safe Catch inspects every tuna for quality, verifies sustainability and tests every tuna for mercury. New Leaf’s deli is the first in Pleasanton to serve this product. Safe Catch will also be available in New Leaf’s grocery aisle with canned albacore.

“We are thrilled to launch Safe Catch tuna at New Leaf Community Markets. It truly demonstrates their leadership in the sustainable seafood movement, and their shared commitment to foods that are healthy for people and the environment,” said Safe Catch founders Bryan Boches and Sean Wittenberg. “Safe Catch is taking quality and safety of tuna to a new level,” said Sarah Owens, New Leaf’s marketing director. “Safe Catch is a great fit with our commitment to offer the best of the best to our customers. Plus, it is sustainably ranked under the FishWise program, our existing sustainable seafood program that educates people about healthy choices right at the seafood counter.” In 2003, New Leaf helped pioneer and launch FishWise, which is now being used at eco-minded retailers across the U.S.

Safe Catch is the only brand on the market that tests every single tuna for mercury. Safe Catch deli tuna has a mercury limit that is 10X stricter than the FDA. Safe Catch is the Official Tuna of the American Pregnancy Association and is Paleo Certified. “We want athletes, moms and kids to feel great about tuna,” says Boches. “Most people just want to know why it looks and tastes better. We tell them this is just how pure, simple and patiently cooked tuna tastes.” Unlike conventional tuna, Safe Catch raw-packs its tuna to seal in all of the nutrients and flavor.

Conventional tuna is precooked and then cooked again in a money-saving process that drains nutrients and many Omega 3s. Safe Catch hand packs tuna steaks in lieu of machine packing for better texture. Safe Catch doesn’t use any chemical additives or cheap fillers and is BPA-, Gluten- and GMO- free. The last step is Safe Catch’s unique, artisan cook process: “Just once. Just right.”

About New Leaf Community Markets
A natural grocery store with seven locations including 3550 Bernal Ave, Pleasanton, New Leaf has been serving the community for 30 years. New Leaf is committed to offering customers choices that have the most beneficial impact on their health and the health of the environment. Helping customers make informed decisions is an integral part of this commitment. New Leaf is the first grocer in California to achieve B Corporation certification, which means that New Leaf uses the power of business to solve social and economic problems. New Leaf’s mission, to nourish and sustain our community, is reflected in the 10 percent of profits given annually to support local nonprofits working to improve the quality of life. www.newleaf.com

About Safe Catch
Safe Catch is the Official Tuna of the American Pregnancy Association and is an Expo West 2015 NEXTY Editor’s Choice Award Winner. The NEXTY award recognizes the companies that embody the most innovative edge of the natural products industry, but also their deeply held social and environmental values. Safe Catch was founded in 2014 in Sausalito, CA by two childhood friends that grew up in Marin County. Safe Catch is a mission-based brand that provides pure tuna and works to protect purity in our oceans, lakes and rivers. Join our cause. Eat Pure. Live Pure. www.safecatch.com