New Leaf's Smart Giving Program for Food Bank Underway

Join New Leaf Community Markets in supporting the Alameda County Community Food Bank this holiday season through New Leaf’s Smart Giving program.

Throughout the month of November, for every 10 pounds of Smart Chicken® purchased at New Leaf Community Market in Pleasanton, one pound of Smart Chicken will be donated by New Leaf and Smart Chicken’s producer to the Alameda County Community Food Bank.

New Leaf has donated over 2.8 tons of Smart Chicken to the Alameda County Food Bank since it opened a store at 3550 Bernal Ave, Pleasanton in 2013. Since 2006 when New Leaf first launched the program in Santa Cruz County, New Leaf has donated over 21 tons of Smart Chicken to food banks in the communities it serves.

“New Leaf is very appreciative of Smart Chicken’s producer, MBA Poultry, for their generous support of those in need in our community. We are also very appreciative of our customers for joining with us to make this annual effort for food banks such a success,” said Chris Farotte, meat and seafood director, New Leaf Community Markets.

Smart Chicken is made from 100% all-natural, free-roaming, grain-fed chickens that are raised without animal byproducts, antibiotics, or hormones. The poultry is processed using purified cold air instead of being chilled in non-potable communal water baths, which eliminates water absorption and cross contamination. The company maintains high standards for how the chickens are raised, transported, and prepared for market, and is proud of their Certified Humane status.

About New Leaf Community Markets
An organic and natural grocery company with seven stores, New Leaf has been serving the community for 30 years. New Leaf is committed to offering customers choices that have the most beneficial impact on their health and the health of the environment. Helping customers make informed decisions is an integral part of this commitment. A wholly owned subsidiary of New Seasons Market since November 2013, New Leaf is the first grocer in California to achieve B Corporation certification, which means that New Leaf uses the power of business to solve social and economic problems. New Leaf’s mission, to nourish and sustain our community, is reflected in the 10 percent of profits given annually to support local nonprofits working to improve the quality of life. www.newleaf.com

About the Alameda County Community Food Bank
The food bank has been in business since 1985 ... with a vision toward a day when we can go out of business. We are the hub of a vast collection and distribution network that provides food for 240 nonprofit agencies in Alameda County. In 2014, the Food Bank distributed 25 million meals -- more than half of the food was fresh fruits and vegetables. www.accfb.org