Fashion Valley and Marie Claire Collaborate on "SHOES FIRST" Shopping Guide

Fashion Valley, a Simon shopping destination, is one of four locations nationwide announcing the release of an exclusive SHOES FIRST™ Shopping Guide, inspired by Marie Claire Creative Director Nina Garcia’s famous fashion philosophy that, “Every amazing outfit first starts with a fabulous pair of shoes.”

Showcasing the season’s most covetable heels, boots, and flats, the SHOES FIRST™ Shopping Guide, a portable print booklet available at Guest Services, in common seating areas and at participating retailers, features the latest looks from H&M, Jimmy Choo, Michael Kors, Max Mara, GUESS, and more—all available for purchase at Fashion Valley.

Pop-up selfie stations are now strategically located throughout the center, encouraging shoppers to snap and share a photo of their personal favorite SHOES FIRST™ style using #foundatsimon and #contest for a chance to win a $500 Simon Giftcard.

“Our SHOES FIRST™ Shopping Guide brings the joy of discovering fashion to life via a beautifully curated style guide featuring shoes found at our malls,” said Chris Lane, director of marketing and business development at Fashion Valley. “We are excited to offer unique style insight from Marie Claire exclusively to our fashion-conscious, shoe-hungry shoppers, who are the tastemakers of the San Diego market. We hope everyone takes advantage of the opportunity to showcase their style-savvy with our fun Shoe Selfie Stations.”

“Now in our second year of celebrating SHOES FIRST™, we’re beyond thrilled to extend the power—and reach—of this multiplatform movement,” said Nancy Berger Cardone, Vice President/Publisher/Chief Revenue Officer of Marie Claire. “The Marie Claire woman is shoe-obsessed, as is the Simon shopper, so it’s only fitting that we partner together on this special shopping initiative.”

This month, consumers nationwide are invited to visit simon.com to view a digital copy of the SHOES FIRST™ Shopping Guide, plus read an exclusive shoe-centric Q&A with Elana Zajdman, Associate Accessories Editor at Marie Claire.

About Fashion Valley

Fashion Valley is San Diego’s finest collection of more than 200 stores and restaurants in a beautiful outdoor setting. Anchored by Neiman Marcus, Nordstrom, Bloomingdale’s, Macy’s and JCPenney, Fashion Valley offers over 1.7 million square feet of retail space, making it the largest shopping mall in San Diego and one of the largest in California. Global brands call Fashion Valley their San Diego home, including Burberry, CH Carolina Herrera, Gucci, Hermès, Jimmy Choo, Louis Vuitton, Michael Kors, Prada and Ted Baker London, among others. With dining options like California Pizza Kitchen, The Cheesecake Factory, Blue Smoke Sushi Lounge, P.F. Chang’s China Bistro, True Food Kitchen and more, combined with an 18-screen AMC Theatres on property, Fashion Valley is truly a premier shopping, dining and entertainment destination. For more information, please visit http://www.shopfashionvalleymall.com or call 619-688-9113.

About Simon

Simon is a global leader in retail real estate ownership, management and development and an S&P100 company (Simon Property Group, NYSE:SPG). Our industry-leading retail properties and investments across North America, Europe and Asia provide shopping experiences for millions of consumers every day and generate billions in annual retail sales. For more information, visit simon.com.

About Marie Claire

Marie Claire (www.marieclaire.com) is the fashion magazine with character, substance, and depth, for women with a point of view, an opinion, and a sense of humor. Each issue is edited for a sexy, stylish, confident woman who is never afraid to make intelligence a part of her wardrobe. A culturally relevant experience, Marie Claire is published in 35 countries and is read by more than 15 million worldwide. The magazine was founded in 1937 by French industrialist Jean Prouvost, whose goal was to present the realities of life mixed with fashion and beauty coverage. The American edition is published by Hearst Magazines, a unit of Hearst Corporation (www.hearst.com), one of the nation’s largest diversified media and information companies. With 21 titles in the U.S., Hearst is the leading publisher of monthly magazines in terms of total paid circulation (AAM 1H 2014) and reaches 83 million adults (Spring 2014 MRI; includes HGTV prototype). In addition, the company publishes nearly 300 editions around the world. Hearst Magazines Digital Media, dedicated to creating and implementing Hearst Magazines’ digital strategy, manages 18 websites for brands such as Cosmopolitan, Popular Mechanics, ELLE, ELLE DECOR, Esquire, Good Housekeeping, Marie Claire, and Seventeen, as well as digital-only sites such as Delish.com, a food site in partnership with MSN. Hearst Magazines has published more than 150 apps and digital editions for the iOS and Android platforms. The company also includes iCrossing, a global digital marketing agency. Follow Marie Claire on Twitter @marieclaire.