RB Resident Named Director of Digital Development at Greenhaus

San Diego-based advertising agency Greenhaus (www.greenhaus.com) continues its strategic growth pattern with the addition of several new employees and the expansion of duties for an existing team member. The company has added Rancho Bernardo resident Arzan Lali, director of digital development; Olivia Arbaugh, senior account executive; Brittany Messenger, copywriter; Joe Harrington, traffic manager and expanded the role for SEO strategist Kimberly Forney to now serve as digital optimization manager.

"Over the past few years the home buying process has been significantly influenced by digital marketing strategies. Additionally, we have made a dedicated effort towards expanding our client roster in the tourism and hospitality industries," said Paul Whitbeck, managing director at Greenhaus. "As a result, the agency has added multiple new clients in these sectors with specific opportunities in the digital and multi-platform realm and we have actively recruited and hired new talent to meet those needs," he said.

Director of Digital Development Arzan Lali has been brought on board to manage both internal and external developers and is responsible for the day-to-day oversight of all digital development projects at Greenhaus. Before joining the agency Lali was a technical product lead at Phone.com for five years and prior that served 14 years as a technical program manager and software developer at Donnell Systems. A holder of two masters degrees relating to technical and computer fields and a bachelors degree in computer engineering, Lali brings an unprecedented level of knowledge to the agency's digital team.

Olivia Arbaugh comes to Greenhaus as a senior account executive, developing multi-platform (online and offline) marketing programs for diverse clients spanning across master-planned communities and tourism destinations. With dual degrees in International Business and Spanish., Olivia worked at Edelman Barcelona, where she assisted in orchestrating the language site launch of LinkedIn in Russia, Romania, and Turkey. At Edelman and elsewhere, Olivia has worked with clients that include Hewlett Packard, BMW, Turkish Airlines, Nespresso, Dom Pérignon, Urban Land Institute, LDC Advisors, and Newland Communities.

Working collaboratively with design and digital partners, Greenhaus' new copywriter Brittany Messenger will be crafting content for a variety of campaigns on clients such as Cane Island, Front Porch and Maracay. Working for nearly a decade as both in-house staff and as a freelancer, Messenger has served ad agencies, branding firms, and design studios as a copywriter, namer, and strategist. She has helped solve challenges for brands such as AT&T, Aflac, Bank of America, Boston Consulting Group, Cricket Wireless, E*Trade, Nautica, Nissan, Under Armour and Ziploc.

Joe Harrington is Greenhaus' newest Traffic Manager, working to facilitate interagency communication and coordinate between various departments ensuring all creative work and client projects progress in a smooth and timely manner. Most recently Harrington was a senior product specialist at Game On Sports, managing purchasing, supply chain management, sales research and analysis, brand management, product management and digital marketing. Harrington is a Certified ScrumMaster (CSM), using the "Scrum" methodology that allows a creative development team to self-organize and make changes quickly, in accordance with agile principles.

In addition to new staff joining Greenhaus, the agency has expanded the role of Kimberly Forney from SEO strategist to digital optimization manager. Forney will still manage all SEO work and reporting for clients and will now play a greater role in developing conversion optimization strategies and testing, as well as to track, test, and advise upon user experience and behavior. Forney joined Greenhaus in the spring of 2016 and has been steadily increasing her role in all of the agency's SEO and digital efforts.