Concluding a lengthy executive search, Agency|51 announces addition of Rancho Santa Margarita resident, David A. Robertson as Director of Strategy and Client Services. From his base in the agency’s Orange County, California offices, Robertson guides client retention strategies and new business development initiatives for the award-winning firm.
According to Scott Muscarella, Agency|51’s founding principal and Vice President, “David is an excellent addition to our management team. He adds an entrepreneurial drive and strategic approach which complements our team’s strengths, and is compelling to both present clients and prospective clients.”
Tony Serna, Vice President, Creative continues: “We are in the development phases of major 2012 campaigns and strategy plans for some of our clients, and David’s leadership will be integral to the realization of our clients’ expectations of excellence.”
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Robertson brings over 14 years of account management experience for major brands, as well as agency business development and operations management to Agency|51. In previous roles, Robertson is credited for extending account life cycles by more than three times the industry average through driving consistent profitable growth for clients such as Time Warner Cable, Cox Communications, and Comcast. His extensive experience in the cable and telecommunications industries has been vital to the successful launch of video, voice and data over new fiber-optic networks in highly competitive markets.
Robertson says, “What appealed to me most about Agency|51's dream team, besides their systematic discipline and approach to client marketing challenges, is their culture and focus – they “get” what the gig's all about. We share our clients’ visions for their businesses; we really care our clients on a personal as well as a professional level, and we're strategic warriors on their behalf.”
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Active in the Cable & Telecommunications Association for Marketing and Rotary Del Sol of Coto de Caza and Rancho Santa Margarita, Robertson serves on the boards of The Bell Tower Foundation and Saddleback@Work. He lives in South Orange County with his wife and two daughters.
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To see the clever video that Agency|51 Advertising created to introduce Robertson to clients, click on http://www.youtube.com/user/AdAgency51#p/u/1/HH6r7gP0upc
