Professionals In Human Resources Association Taps Robertson Communications Corp. for Conference Work

The Professionals In Human Resources Association (PIHRA) announced today that it has hired RSM-based Robertson Communications Corp. to manage public relations for its upcoming California HR Conference, which will be held Aug. 26-28 in Anaheim Calif. The California HR Conference is the second-largest HR gathering in the United States with more than 3,200 expected attendees.

Robertson Communications will handle strategic public relations work to communicate the show’s new brand and increase registration. “The human resources field is dealing with a lot of difficult and confusing changes right now,” said Scott Robertson, president, Robertson Communications Corp. “PIHRA’s HR Conference has a great story to tell which includes a lot of value for California HR professionals and we’re excited to work with them to spread the word about it.”