ABC's of Style to Feature Performance by Rixton at Del Amo Fashion Center

With the new school year fast approaching, Simon, a global leader in retail real estate, and Teen Vogue, the number one source of fashion, beauty and pop-culture news for trendsetting teens, are hosting a series of back to school events at nearly 80 shopping centers across the country to get young people prepped to head back to class. Del Amo Fashion Center’s kick-off “ABC’s of Style[SM]” festivities take place on Saturday, August 23 from noon to 4 p.m. in the Outdoor Promenade, helping families have fun while shopping for seasonal must-haves.

Simon’s ABC’s of Style events are presented by Unilever brands St. Ives, Simple and Q-tips in association with Coca-Cola and Fox’s new fall series RED BAND SOCIETY. The ABC’s of Style are a special feature of Simon’s broader collaboration with Teen Vogue on their “Back-To-School Saturdays” initiative, occurring at shopping centers throughout the month of August.

“This is an exciting time of year and as Del Amo Fashion Center is the center of fashion in Los Angeles, teaming up with Teen Vogue elevates our back-to-school shopping season into a true fashion and entertainment experience that helps parents and students alike get set for the upcoming school year,” said Lindsay Hermance, Director of Marketing and Business Development at Del Amo Fashion Center.

Del Amo Fashion Center’s ABC’s of Style events will include various elements that create an unprecedented social shopping occasion, with young shoppers’ preferences top-of-mind. Featured activities provide exclusive, in-person experiences, including:

• Exclusive Style Guide: Get early access to an exclusive style guide from Simon and Teen Vogue, featuring fashion looks curated by style experts. Following the event, shoppers can also pick up a guide at Del Amo Fashion Center’s Guest Services or access it online at http://simon-malls.publ.com/Fashion-Trend-Report.

• Fashion Show: View the hottest trends of the season on the runway and receive first-hand fashion advice from Teen Vogue.

• Special Musical Performance: Enjoy a “meet and greet” and musical performance starting at 1:50 p.m. from British band Rixton. In March, Rixton released their debut EP Me And My Broken Heart, featuring their buzzworthy platinum selling single of the same title The single, which has sold over a million copies globally, cracked the Top 10 at Pop radio and ranks as a No. 1 Most Shazam-ed new track in the U.S., while the official video, has racked up over 18 million views on YouTube/VEVO. Rixton has delivered killer performances on The Voice, Ellen, The TODAY Show, Late Night with Seth Meyers and more and been featured as an MTV 2014 “Artist To Watch” and a VEVO LIFT artist. The band recently released their follow up single “Wait On Me” check it out HERE. Hailing from Manchester, Rixton are Jake Roche, (vocals/rhythm guitar), Danny Wilkin (bass/keys), Charley Bagnall (lead guitar), and Lewi Morgan, (drums). Inspired by the soulful pop sounds of Maroon 5 and Bruno Mars, Rixton offer up a wealth of addictive pop/rock/R&B built on their own brand of songwriting, instrumentation, and vocal harmonies. Working with Grammy-winning producer Benny Blanco, Rixton are set to deliver their debut album on School Boy/Giant Little Man/Mad Love/Interscope Records.

• • Performance Admission: Access is free to the public and available on a first-come, first serve basis. Due to demands/space, attendees must have wristband for entry. 1,000 wristbands available. One per person. Wristband distribution (each guest must be present to receive) will take place on August 23, at Del Amo Fashion Center on the second level of the North parking structure (at the corner of Fashion Way and Del Amo Circle East). Public may start lining up on August 23 at 8 a.m., with wristband distribution beginning at 10 a.m. No one will be allowed to line up prior to 8 a.m. on Saturday, August 23.
  • Meet and Greet Admission:Of those 1,000 people who receive performance wristbands, the first 400 to purchase Rixton’s EP “Me and My Broken Heart” will receive a second separate wristband from the Rhino Records booth located next to the Del Amo event wristband distribution location, to have their photo taken with the band after the performance. No memorabilia of any kind will be signed by Rixton. No personal photos may be taken by photograph line attendees on the stage. All cameras and cell phones are to be put away once wristbanded attendees reach the stage stairs. Additional rules apply, and will be posted onsite at the event.

• Mall-Wide Discount Offers & Samples: Play free interactive games, watch a sneak peek of Fox’s new fall series RED BAND SOCIETY, get up-close and personal product demonstrations and walk away with free giveaways from St. Ives, Simple, Q-tips and Coca-Cola. Attendees can also pick up a SWAG bag at the registration table filled with other goodies and offers (500 swag bags available, while supplies last).

“We are thrilled to once again be collaborating with Simon during the all-important back-to-school shopping season,” saidTeen Vogue Vice President and Publisher, Jason Wagenheim. “Through this alliance, we’re able to bring relevant and authentic fashion content to Simon.com and into consumers’ everyday mall experience—starting with Teen Vogue‘s Back-To-School Saturdays, but with much more to come. Simon’s ‘ABC’s of Style’ events are really the perfect complement to our BTSS initiative and we’re looking forward to bringing the excitement to many Simon shopping centers nationwide throughout the month of August.”

In addition to offering on-mall events, Simon will launch several digital-focused back-to-school elements that give students and their families the tools to gear up for school and stay connected to Del Amo Fashion Center. Shoppers can impress Simon with their Back to School look using the hashtags #foundationsimon and #contest to be entered to win a $500 Simon shopping spree. Entries must be received by December 31, 2014, and official rules are available here: http://www.simon.com/foundatsimon-bts.

Shoppers can also check out the progress being made at Del Amo Fashion Center, which is undergoing a complete transformation. The redevelopment of Del Amo Fashion Center includes the brand new garden-like Patio Cafes dining pavilion, as well as the upcoming creation of a new state of the art two-level mall, new entrances, landscaping, flooring and lighting upgrades, enhancements to the ambiance in the outdoor lifestyle village and a new Nordstrom slated to open in Fall 2015.

For more information about Simon malls ABC’s of Style events, visit Del Amo Fashion Center on Facebook at https://www.facebook.com/DelAmoFashionCenter, Twitter at https://twitter.com/delamofashion or Instagram at http://instagram.com/delamofashion.

— Del Amo Fashion Center press release