18/8 Fine Men's Salon Open in Roseville

SACRAMENTO, Calif. – Calling all men: there is a new salon in town waiting just for you.

18|8 Fine Men’s Salon announced today the opening of its new salon in Sacramento, which channels the essence of cool confidence directly to its discerning clientele. Leaving men looking their best – and feeling even better – 18|8 offers men the same transformative effect from which the name 18|8 comes. Embracing the immense impact of the discovery of stainless steel (18% chromium + 8% nickel added to steel) on hair salon instruments and other everyday consumer and commercial usage, 18|8’s distinctive collection of upscale services are moderately priced in the $27 to $45 range. Haircuts and grooming are provided in semi-private areas.

“When men walk into 18|8 they will quickly realize this is not an ordinary salon. It’s a retreat from the outside world where they can relax for a while,” said Kelly Rogers, who will open the Sacramento location on Jan. 28. The new salon is located in the Fountains at Roseville, at 1005 Galleria Blvd, Ste 100. “At 18|8, men can feel comfortable, sit back and enjoy all that we have to offer – that is, premium services at an affordable price. We are incredibly excited to be introducing this to gentlemen here in Northern California.”

At 18|8, men can relax in the brand’s signature lounge area before their grooming services, which range from cuts and styling (modern and classic) to straight edge hot lather shaves, facials, massages, scalp treatments and more. The 18|8 team takes the time to learn about its clients, their personalities and special needs, and then caters services to mirror their lifestyle choices. Customers may even purchase memberships that cover prepaid hair and grooming services.

“This is far and away the most original and imaginative place for men to have their hair and grooming needs taken care of in Sacramento,” said Kelly’s husband Chris. “Upscale men’s grooming is an unfilled niche here. 18|8 is a comfortable, relaxing atmosphere for men to be in — customers will love the attention and care they receive. There is not another place like this for them right now.”

Scott Griffiths, who launched 18|8 Fine Men’s Salons in 2002, has a track record of creating breakthrough brands. Given his company’s successes during the past decade, he recently began franchising 18|8, sharing the opportunity for driven entrepreneurs such as Kelly Rogers to become part of its growth. Griffiths is a recognized marketing and branding trendsetter who has created and built industry-leading companies across several sectors. Recently, Griffiths cast his golden touch on the hair care industry with 18|8 and by creating the brand Mitch for Men from Paul Mitchell.

Kelly plans to open two additional 18|8 salons in the Sacramento area over the next 12 to 24 months as a part of her past entrepreneurial successes with opening and operating small businesses.

“We’re thrilled to have Kelly in the 18|8 family. She has an entrepreneurial background, so she shares our passion for business,” said Griffiths, who serves as CEO of the company. “We look forward to seeing Kelly grow her business with her new family – it’s important our proven business model offers franchisees something they can feel great about running”

The Sacramento salon can be reached by email at www.eighteeneight.com/locations/roseville or by phone at (916) 778-3200

About 18|8 Fine Men’s Salons

Claiming its name from the original formula for stainless steel, 18% chromium + 8% nickel added to steel, 18|8 Fine Men’s Salons offers its clients that same transformative effect – improving both look and performance. Since launching in 2002, 18|8 has established itself as the only men’s salon catering to a discerning clientele with an upscale suite of hair care and grooming services. To learn more about 18|8’s services, visit www.eighteeneight.com. For information on the 18|8 franchise opportunity, email scott@eighteeneight.com, call (949) 290-6431, and visit www.eighteeneight.com, or www.eighteeneightfranchise.com.