Public Relations Professionals Declare October 22 “Snark Free Day”
A group of public relations professionals aim to make a single day in October one that is free of harsh comments, rude social media posts or sinister sarcasm. Declaring October 22 as Snark Free Day, the nationwide affiliates of PR Consultants Group (PRCG), including Roseville-based Bouchard Communications Group (BCG), are committing to a kinder way of communication and encouraging others to participate.
“Snarky remarks are especially finding their way into our online and social media conversations,” said Ann Bouchard, president of Bouchard Communications Group. “We’re asking others to commit to taking a moment before we speak, send or post; to think about the effect words have on those who receive them.”
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To promote participation in Snark Free Day, the group has developed a sketch video featuring a “World Class Jerk” named Jonathan Snark. More information about Snark Free Day can also be found on SnarkFreeDay.com, or by following the discussion on Twitter at #snarkfreeday.