Fish Shop Fundraiser Benefits Local Lifeguard Programs

SAN DIEGO, CA — Fish Shop is turning taco sales into support for water safety programs this summer, donating a portion of proceeds from its Elote Taco to junior lifeguard and drowning prevention groups across the region.

The fundraiser runs through July at Fish Shop locations in Encinitas, Oceanside, Pacific Beach and Point Loma, with proceeds directed to local programs based on location.

At Fish Shop Encinitas, a portion of proceeds will benefit the the Encinitas Junior Lifeguards and its Encinitas Lifesaving Association.

At Fish Shop Oceanside, proceeds will support the Oceanside Junior Lifeguards.

At Fish Shop Pacific Beach and Fish Shop Point Loma, funds will go to San Diego Junior Lifeguards and its Prevent Drowning Foundation.

The campaign is open to customers across all four locations.