Popular Juice And Coffee Bar Opening New San Diego Location

SAN DIEGO, CA — A global juice bar and coffee shop chain is expanding in San Diego.

Joe & The Juice is opening its doors Jan. 24 in Mission Valley. The Danish-born juice and coffee brand serves coffee, cold-pressed juices, smoothies, breakfast bowls and flatbread sandwiches.

Joe & The Juice made its San Diego debut in 2019 at Westfield UTC.

"We're thrilled to open in Mission Valley as part of our continued expansion on the West Coast," Managing Director Jorrie Bruffett told Patch. "The Greater San Diego Area has quickly become a key focus for us, and the love and support from the local communities where we've already opened has been incredible. We can't wait to keep growing here and bring even more good energy to the Mission Valley community."

The grand opening event is scheduled Jan. 24 at the new Mission Valley store at 925 Camino de la Reina. The event will include exclusive merch for the first 100 guests, DJ sets, a photo booth, and free coffee or matcha with any purchase.