San Diego Organic Juice Startup Suja Life Acquired By Private Equity Firm

By Chris Jennewein, Times of San Diego

July 14, 2021

San Diego-Based Suja Life, a maker of cold-pressured, organic beverages, announced Tuesday its sale to private-equity food-chain investor Paine Schwartz Partners.

The sale price was not disclosed, but Suja has annual revenue of close to $200 million.

The company, which at one point received a major investment from Coca-Cola, is considered a leader in the organic beverage category.

“I’m excited to see Suja achieve so much success after the almost 10-year journey of this amazing brand and I could not be more excited for the next chapter,” said James Brennan, the company’s co-founder.

Nicole Agnew, managing director in Goldman Sachs Asset Management, which acquired controlling interest, said Suja had become a “household brand” prior to its sale.

Suja was the first juice company to offer organic, cold-pressed juice for under $4. Each of Suja’s products are Certified Organic, Non-GMO Project verified and cold pressured using high pressure to kill any harmful bacteria and preserve nutrition and taste.

The company bottles its juices at a plant in Oceanside.

Times of San Diego is an independent online news site covering the San Diego metropolitan area. Our journalists report on politics, crime, business, sports, education, arts, the military and everyday life in San Diego. No subscription is required, and you can sign up for a free daily newsletter with a summary of the latest news.