SDSU Marketing Professional Certificate Courses Begin Jan. 30

Customer experience, big data, better video content, and personalized everything are just some of the trends driving today’s marketing. Students can learn skills and multi-platform strategies to address them all, in the SDSU College of Extended Studies Professional Certificate in Marketing program.

Taught by local marketing leaders and innovators, it’s designed for early- to mid-career marketing, advertising, public relations, media, and sales professionals, as well as anyone wanting to enter any of these exciting careers. Students can earn their Professional Certificate or take only the courses they need

“The program was fantastic. So fantastic, in fact, that it inspired me to quit my six-figure sales job and jump in the proverbial trenches to start my own business,” said graduate Michaela Rosdahl, founder of Dynamic Marketing San Diego. “The program gave me perspectives from the client side as well as the agency side, while also giving me tactical skills —handling social media accounts for businesses, building a marketing strategy, designing a creative brief, developing a business plan, and more. The program gave me a broader perspective of the possibilities with a career in marketing, and I knew after graduating that I eventually wanted to do this on my own.”

The spring session begins with Market Research and Measuring Tools, Tuesdays, Jan. 30–Feb. 27, 6–9 pm. Instructor Jason Methner is vice president of global analytics at Lewis Piston.

Content Marketing Strategy is Thursdays, Feb. 22–March 22, 6–9 pm, taught by

Jonathan Forstot, writer and brand strategist for CG Creative. Register by Feb. 12 to save $20.

Developing an Integrated Marketing Plan is Thursdays, April 26–May 31, 6–9 pm, taught by

Cassandra Gucwa, SEO manager at iProspect. Register by April 16 to save $20.

Created in partnership with SDX — San Diego's premier media, marketing, and technology organization for brands, agencies, publishers, and startups — the curriculum is constantly evolving to reflect current technologies, strategies, and practices.

For information on elective courses and more, visit neverstoplearning.net/marketing.

SDSU's College of Extended Studies reaches out to San Diego, the nation, and the world with a wide variety of lifelong learning opportunities, and more than 50 certificate programs for career advancement. Topics range from contract management, construction, and craft beer, to grant writing, marketing, and human resources. Many programs are online. The CES also offers university-quality courses to students age 50 and better through the Osher Lifelong Learning Institute. Other opportunities include study abroad, corporate education and access to regular SDSU classes through Open University. For more information or to register, visit neverstoplearning.net or call (619) 265-7378 (SDSU).