AT&T and Roku Give Customers Live TV on their Terms

AT&T and Roku are now giving customers Live TV on their terms. Starting today, DIRECTV NOW customers will get a Roku Premiere when they prepay for 2 months of the service. Whether users are new to streaming live TV or looking for a different way to watch their favorite shows, events and sports, DIRECTV NOW is a chance to experience rules-free TV.

“Consumers want premium live TV with even more choice and flexibility, which DIRECTV NOW provides,” said Brad Bentley, executive vice president and chief marketing officer, AT&T Entertainment Group. “But those looking to cut the cable cord may not always know the best place to start. We’re making it easy by eliminating up-front cost and providing a cost effective solution to stream the content they crave from their living room couches.”

Users can choose any DIRECTV NOW package to fit their needs.

• Live a Little: $35 / month (60+ channels)
• Just Right: $50 / month (80+ channels)
• Go Big: $60 / month (100+ channels)
• Gotta Have it: $70 / month (120+ channels)

The Roku Premiere is a go-to option for many cord-nevers and cord-cutters looking for a quality live-streaming experience. It offers powerful performance and ultra-smooth streaming with stunning HD and 4K picture quality, night-listening mode and more.

“DIRECTV NOW and a Roku Premiere are an extremely compelling combination for customers,” said Steve Shannon, general manager, content and services, at Roku. “We’ve always concentrated on delivering the best streaming experience focused on convenience and choice. This all-in-one package accomplishes just that.”

To learn more about the offer, visit directvnow.com/rokunow. Find it in AT&T retail stores nationwide starting June 23.