SAN FRANCISCO (Sept. 4, 2013): San Carlos Resident Cameron Ackbury, a Founder of Sales consultancy DaggerFoil Group launched today unveiling a new approach to helping companies meet the challenges of a socially wired, multi- channel sales world. In this environment, sales executives continually struggle to deliver against the demands of this dynamic environment. CEO’s are having a hard time finding sales leaders who can meet the challenge.
Contact: Cameron Ackbury
DaggerFoil Group
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A socially wired market is continually changing. A successful strategy a year ago may fail this year. VPs of sales are charged with maintaining sales momentum, identifying and driving new strategies, scaling methodologies, and executing change. Very few have the skills or bandwidth to handle all of these vital tasks well. For a CEO, failure in any one of these areas can be catastrophic. DaggerFoil Group was founded to alleviate this pressure, and serve as a resource for CEOs and sales executives in addressing critical gaps in the go-to-market.
Kenn Perry, chief operating officer of IONU Security, Inc., a personal privacy and data security solutions provider added: “In today’s connected world, it is essential to reach out to customers in multiple ways and possess the ability to “turn in a dime”. Successful companies must field highly integrated monetization strategies that integrate social media, indirect sales, channel management, and direct sales models. The DaggerFoil Group is developing a market landscape strategy ideally suited for our type of business.”
Robert Tamcsin, CEO of Deerfield Beach, Fla.-based Mad Croc Brands Inc., said: “DaggerFoil Group is uniquely positioned to help us architect and execute our go-to-market strategy to succeed in our competitive marketplace.”
Bill Wisialowski, an investment banker for more than 25 years and currently a Limited Partner at Seven Hills Partners in San Francisco stated: “the challenges faced by, and results of, venture capital investing are unchanged over the past 20 years. Nearly two thirds of companies backed by VCs do not return the capital invested. With more dollars being invested and exits taking longer, a real opportunity exists for a group that can help VCs and their management teams convert a meaningful portion of the losers into winners. With more doubles and triples, VCs would not have to hope for the rare grand slam to drive returns. At the end of the day, it is about achieving critical mass revenues, profitability and future earnings growth. DaggerFoil’s outsourced, go-to-market strategies can help VC-backed companies identify and capture market opportunities and reach critical mass.”
“I'm very impressed with the grasp the DaggerFoil Group has on the evolving challenge for companies in today's dynamic markets. Customer buying behaviors are evolving rapidly. Selling to these buyers requires strategies to leverage all customer influence channels in a well-coordinated and effective manner. The challenge for companies is that few traditional senior sales leaders are prepared to do this effectively.” says Soren Kaplan, author of New York Times best seller, “Leapfrogging”, and VP of Sales & Marketing for Famtivity, a social web market company.
DaggerFoil Group was founded by four seasoned sales and professional services executives: Cameron Ackbury, Dave Dotzler, Kevin Lynch, and Craig Quantz. The name of the firm is derived from the Daggerboard Hydrofoil, a new development that has revolutionized the America’s Cup race. Much like how its namesake raises a racing sailboat above the waves to achieve unprecedented speeds, the DaggerFoil Group will elevate it clients’ businesses above the waves of competition.
“We know we have succeeded when the company growth accelerates, the sales strategy dominates, and the CEO thinks the VP of Sales is a hero.” says Dave Dotzler, a Founding Director of DaggerFoil Group.
Founded in 2013 and headquartered in San Francisco, DaggerFoil Group leverages the combined knowledge, depth of experience, and diversity of its founders to address key market landscape challenges faced by companies around the world. The primary aim of DaggerFoil Group is to offer CEOs solutions to address and transform fundamental sales challenges in their organizations. These solutions will improve, grow and evolve their business so that they can elevate sales performance “above the waves of competition.” For more information, visit www.daggerfoil.com