Leader in Direct Mail Fuels the Coupon Craze in Orange County

According to an Epsilon Research Preference Study, direct mail remains the No. 1 choice by consumers for receipt of information. As people are becoming savvier shoppers when it comes to finding savings, and the idea of finding a bargain has made couponing cool and chic, Money Mailer, a leader in direct marketing, is expanding its reach into Orange County with the launch of its newest franchise.

The new owners of Money Mailer of Orange County are Tony and Victoria Binggeli. Owing a Money Mailer serves as a career transition for the husband and wife team.

“As the post-recession economy continues to grow, saving money remains top of mind for consumers in Palm Harbor and Pinellas County,” said Binggeli. “In addition to providing consumers with instant access to savings, working with Money Mailer gives me the best opportunity to assist small business owners throughout the local community in growing their business.”

With 195 franchise owners and a presence in nearly 35 states nationwide, Money Mailer offers local businesses a unique portfolio of marketing solutions to reach consumers online, in the mail and on their mobile phones. The Money Mailer mobile application, which is available for iPhone and Android users, allows consumers to access endless coupons in just two quick finger taps. Consumers can retrieve coupons that are available at their current location or search for all coupons existing within a 25-mile radius. Additionally, consumers can access business profiles containing directions, telephone numbers and email addresses to the store of their choice.

Money Mailer currently reaches 18.3 million households across the country with its traditional coupon envelope and is on track to increase its reach by 20 million by the end of 2015.