Search Engine Optimization

Search Engine Optimization – May 12, 2011 6-9pm

$250 per person – $225 if you Register by April 15th , 2011
Learn how to make your website a magnet for those hunting for your products or services online.SEO cannot bring you the customers you need without the right keywords to target.So we’ll begin by compiling a list of keywords to target that will bring you the most bang for the buck. We’ll research what works and doesn’t work for your competitors and leverage off their successes and failures. We’ll also look for hidden gems that you might not have thought about but that can bring you the results to take to the bank.Next we’ll learn how to create a powerful site architecture that keeps the Googlebot from banging into walls. Google is trying to determine what your site is all about so it can return the most relevant results. Learn how to structure your site with clear signals for Google to follow and that will assure you rank for keywords that matter.

Then we’ll polish your website’s content, meta tags and urls so they shine. Learn everything you need to know to make your copy, keywords, meta tags and urls stand out to a “blind” search engine so there’s no doubt in Google’s mind who you are, what you do, what you sell, and that you deserve to be #1.

Then finally we’ll move on to the most important piece. You’ll learn how to send the search engines screaming your way with off-site optimization. Learn what you need to do long-term to get your site to climb and to keep it at the top once it gets there.

Demonstrations will be given in WordPress, but this material applies to every website, no matter which platform you use. All will benefit!

Workshop Instructors:
Kathy Long – Kat & Mouse SEO & Web Design

Assistant Instructor- Web Worx Director
Todd Schafer – Branding Specialist, Web Designer/Developer- Schafer Design