Reward Offered In Kidnapping, Killing Case: Santa Cruz County

SANTA CRUZ COUNTY, CA — A $25,000 reward is being offered for information that leads to the arrest and conviction of the suspect(s) involved in the kidnapping and killing of Santa Cruz County resident Tushar Atre, the Santa Cruz County Sheriff's Office announced.

Private citizens have offered to pay the reward, which is valid through Nov. 30, 2019, according to the sheriff's office.

“Several people were involved in this murder and someone out there knows who they are. That is a terrible secret to keep,” Santa Cruz County Sheriff Jim Hart said.

Atre, 50, went missing Oct. 1 around 3 a.m. after he was abducted from his home in the 3000 block of Pleasure Point Drive. His body was found around 10 a.m. that same day after deputies responded to the 24000 block of Soquel San Jose Road near the Summit and discovered his BMW SUV.

Investigators believe the motive behind Atre's abduction and killing was robbery, the sheriff's office said in a released statement.

No arrests have been made in the case.

According to his LinkedIn account, Atre was the owner of Atrenet, a corporate website development company that has "been serving the web design and development needs of many of the most innovative and successful high tech companies in Silicon Valley since 1996."

If you have any information that could help the investigation, call Sgt. Ainsworth (831) 454-7635.