Community Corner
Where To Find First Responder Discounts Near Santa Cruz
From a brand partner: Explore local businesses that offer savings and special deals for law enforcement, firefighters and EMTs.

Many businesses in and around Santa Cruz offer discounts, appreciation programs or special promotions for first responders, including police officers, firefighters, EMTs, paramedics and other emergency personnel. Consider this a starting point for finding first responder savings near Santa Cruz.
Because offers, eligibility requirements and participation can change over time, it's always a good idea to contact businesses directly to confirm current details and any required identification or verification.
Lululemon (Los Gatos)
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32 N Santa Cruz Ave
Los Gatos, CA 95030
Located just a short trip over the hill in downtown Los Gatos, this premium athletic wear store offers an excellent 15% discount to verified active first responders. The savings apply to their full lineup of high-quality training apparel, running gear, footwear, and loungewear both in-store and online.
Find out what's happening in Santa Cruzfor free with the latest updates from Patch.
Perfect for tackling weekend DIY tasks, yard work, or stocking up on tools, this local store honors first responders and military personnel with a year-round 10% discount on eligible purchases. You can unlock these savings at the register by registering your status ahead of time through the Home Depot mobile app.
Costco (Santa Cruz)
220 Sylvania Ave
Santa Cruz, CA 95060
Conveniently located right here in town, this warehouse hub offers a specialized membership incentive designed for emergency responders. First responders who sign up as fresh members receive a $30 Costco Shop Card to kickstart their savings on bulk station supplies, groceries, tires, and fuel.
In-N-Out Burger (Seaside)
1350 Del Monte Blvd
Seaside, CA 93955
Located a drive down the coast in Seaside, this popular burger spot honors uniformed police officers and firefighters with a reported 50% discount on their meal when ordering on-duty.
Target (Capitola)
1825 41st Ave
Capitola, CA 95010
Located right next door in Capitola, this expansive storefront provides a verified 10% discount to all active first responders through the Target Circle platform during designated community appreciation periods. Featuring a full grocery layout, an in-store pharmacy, and home essentials, it makes for an efficient multi-purpose pitstop.
Lowe's Home Improvement (Gilroy)
7151 Camino Arroyo
Gilroy, CA 95020
Serving our regional area over in Gilroy, this major hardware and appliance retailer honors first responders with a year-round 10% discount on eligible purchases. To use it, simply verify your status through your rewards account on the mobile app or website, and scan your digital ID at checkout to save on tools and project supplies.
DICK'S Sporting Goods (Morgan Hill)
1007 Cochrane Rd
Morgan Hill, CA 95037
Located a short drive away in Morgan Hill, this massive athletic depot regularly connects with online verification networks to extend 10% to 15% digital discount periods. It serves as an excellent regional hub for premium outdoor gear, athletic apparel, running sneakers, and training equipment.
A Tool Shed Equipment Rentals (Santa Cruz)
3700 Soquel Ave
Santa Cruz, CA 95062
This independent, regional tool and equipment supply company provides an excellent 20% discount on all equipment rentals for active first responders, including fire, police, and EMT personnel.
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