Business & Tech

Fred Segal Returns To Santa Monica After 7 Years

After its last Santa Monica store closed seven years ago, Fred Segal is opening up a new storefront on Montana Avenue.

Fred Segal announced on Facebook on Oct. 11 that the fashion boutique would open up at 1533 Montana Avenue.
Fred Segal announced on Facebook on Oct. 11 that the fashion boutique would open up at 1533 Montana Avenue. (Google Maps)

SANTA MONICA, CA — After its last Santa Monica store closed seven years ago, Fred Segal is opening up a new storefront on Montana Avenue.

The brand announced on Facebook on Oct. 11 that the fashion boutique would open up at 1533 Montana Avenue.

"We're so happy to come home to Santa Monica, with a new store in the heart of Montana Ave.," Fred Segal said in the post.

Find out what's happening in Santa Monicafor free with the latest updates from Patch.

Fred Segal's previous stores were located in Downtown Santa Monica on Broadway with the last store closing in 2016 and being replaced by other businesses over time.

There are now seven Fred Segal locations including five in California, one in Las Vegas and an international store in Seoul, South Korea.

Find out what's happening in Santa Monicafor free with the latest updates from Patch.

Santa Monica's store will celebrate its grand opening with cocktails and food by Farm Shop on Thursday, Oct. 26 from 5-8 p.m. To reserve a spot at the grand opening celebration, email fssantamonica@purplepr.com.

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