Community Corner
Local Business Spotlight: Dynasty Fitness
Dynasty Fitness is a family owned business set out to redefine the standards of fitness equipment.
This Patch article is sponsored by Dynasty Fitness.
Local businesses are the heart of our communities. Patch had a chance to talk with Eemaun Latifi, Co-owner, of Dynasty Fitness.
Patch: Tell us a bit about your business:
Eemaun Latifi: Dynasty Fitness is a family owned business started by myself, my wife and her brother. Influenced by my father-in-law’s 40 year career in the fitness industry, we set out to redefine the standards of fitness equipment. We are passionate about creating the highest quality equipment at the best price point. Our goal is to produce products that stand the test of time and support our customers through every step of their fitness journey.
Find out what's happening in Santa Monicafor free with the latest updates from Patch.
Patch: How long have you been doing business in town?
Eemaun Latifi: We opened our doors in December of 2025 after previously being an online only retailer. We are excited to join such a wellness oriented community!
Patch: What attracted you to the line of work you’re in, and how did you get started?
Eemaun Latifi: My wife and brother-in-law grew up going to work with their dad, who built his own fitness brand from the ground up. He taught himself how to weld and made his own exercise equipment out of his garage. His business grew from a true passion and we wanted to create something of our own, yet continue his legacy, hence the name Dynasty Fitness
Find out what's happening in Santa Monicafor free with the latest updates from Patch.
Patch: What's the most common piece of advice you give to customers?
Eemaun Latifi: Establish a goal and stay consistent. Whether you’re working out to relieve stress or reach a fitness milestone, a daily habit can go a long way!
Patch: What’s the most satisfying part of your job?
Eemaun Latifi: We love when people take a chance on us and are just as impressed (or more) with our equipment vs the bigger brands. We love to challenge the misconception that more expensive means better quality.
Patch: How would you say your business distinguishes itself from the others?
Eemaun Latifi: As a small family run business, we truly care about each and every one of our customers. We love to create a personal experience, whether you are buying a single machine or outfitting a full gym!
Patch: How can Patch readers learn more about your business?
Eemaun Latifi: Visit our website at thedynastyfitness.com and check us out on Instagram, Facebook, and YouTube.
