What Makes Santee Special? City Seeks Input For Rebranding

SANTEE, CA — The city of Santee is seeking input from residents to help develop a brand to market the city to businesses, potential residents and visitors.

Santee recently partnered with North Star Destination Strategies to develop a marketing brand for the city. As part of the process, the marketing agency launched an online survey for residents to give feedback on the city's strengths, weaknesses, challenges and opportunities.

"We have partnered with more than 250 communities across North America, and I can't emphasize enough the importance of insights gleaned from community members," North Star Founder Don McEachern said.

Residents can access the survey at the city's website and submit it electronically. The survey is also available in physical form in the City Clerk's office at Santee City Hall.

Surveys must be submitted by Sept. 2. All responses are anonymous.

"We need to hear from as many people as possible to help us create a positive identity that highlights what is special about our community," Mayor John Minto said.

"It is important for us to celebrate what we love about our community and share it with others. The future is bright in Santee; I sure hope you can see it because I can."