LEGO Store Ribbon Cutting, Opening Week Celebration Happening At Promenade Temecula Mall

TEMECULA, CA — The LEGO Group is opening its newest Southern California store Friday at the Promenade Temecula, bringing interactive building experiences, exclusive products and a weekend of grand-opening festivities to Southwest Riverside County.

The 2,378-square-foot LEGO Store will open at 10 a.m. Friday, Sept. 18, at 40820 Winchester Road, Suite 250. It will be the company’s 123rd store in the United States, according to a recent news release. The new Temecula store will be open seven days a week beginning Friday.

Grand-opening activities will include a free LEGO Make & Take experience while supplies last, a photo opportunity inside a larger-than-life LEGO Yellow Bag installation and the LEGO Ultimate Brick Haul Sweepstakes.

One sweepstakes winner will receive a $1,000 LEGO gift card to fill a yellow LEGO bag. Entrants must be members of the free LEGO Insiders loyalty program.

The store will also offer several promotions during its opening week, including a ribbon-cutting, a LEGO set for purchases over $120, a reusable tote with purchases over $50 through Sept. 26, and a special LEGO tile available daily to the first 750 guests.

What's special about Temecula's LEGO store?

Inside, shoppers will find a Pick a Brick Wall, a Build a Minifigure Tower and what the company described as its widest range of LEGO products.

The selection will include LEGO City, LEGO Friends and LEGO Ninjago sets, along with retail exclusives such as LEGO Icons SpongeBob SquarePants: Bikini Bottom and the LEGO Ideas “The X-Files” set. Other featured products include the LEGO Technic Koenigsegg Sadair’s Spear Megacar and the LEGO Icons Star Trek: U.S.S. Enterprise NCC-1701 Bridge.

Customers can also receive assistance from the store’s Brick Specialists and earn LEGO Insiders points, which can be redeemed for discounts and member offers.

"The opening gives families in Temecula and surrounding communities a new hands-on destination for creative play while adding another nationally recognized retailer to the Promenade Temecula," a store spokesperson said. "The grand-opening weekend is designed to draw both longtime collectors and families who may be introducing younger builders to LEGO products."

The LEGO Group was founded in Billund, Denmark, in 1932 by Ole Kirk Kristiansen. Its name comes from the Danish words “LEg GOdt,” meaning “Play Well.” The family-owned company now sells its products in more than 140 countries.

The new Temecula store will be open seven days a week beginning Friday. Additional information is available at www.LEGO.com.