Arts & Entertainment
Melody's Ad Works Wins 2nd Polaris Award
Melody Brunsting won a Public Relations Society of America Polaris award for 2016 in Temecula.
From Melody's Ad Works: Melody's Ad Works, Inc./Melody Brunsting won a Public Relations Society of America (PRSA) Polaris award for the 2016 TVBWF E-Newsletter and the 33RD Annual 2016 Temecula Valley Balloon & Wine Festival Press Kit at the PRSA-Inland Empire Annual Awards Banquet in November 2016. This is Melody’s Ad Works, Inc. second time to win the award.
Independently judged by the Buffalo, New York chapter of PRSA, 60 entries in various categories were judged based upon research, planning, execution, evaluation, and outcome. The Polaris is the highest award in each category based upon total points earned.
The 2016 Temecula Valley Balloon & Wine Festival press kit had an innovative design emphasizing the theme of "Uncork the Fun." The marketing materials presented to PRSA contained all press releases, public service announcements, audio and video clips, photos and other pertinent information on a branded wine cork encased flash drive. Additional tactile elements of the kit included a guide book to photos and stories on the flash drive, and a message in a bottle with a hot air balloon inside the bottle.
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The press kit also won top honors from the International Festivals and Events Association in September 2016. The newsletter was part of a comprehensive digital marketing campaign that also won IFEA top honors.
Brunsting is among 5,000 active accredited Public Relations Practitioners (APR), as designated by the Public Relations Society of America. Accreditation is given to professionals who successfully complete a comprehensive examination process, and demonstrate their knowledge, experience, skills, and abilities in communication theory, planning, management science and practice of public relations.
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“I am humbled to receive the Polaris award as it is judged by other industry professionals and awarded based on results. Being recognized by other Public Relations professionals and the PRSA is an outstanding achievement," Brunsting said about the award.
Photo courtesy of Melody's Ad Works
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