Olivia Rodrigo, Crumbl Partner For 'Guts Tour' Signature Cookie

TEMECULA, CA—Olivia Rodrigo and Crumbl have partnered to create a double-decker, jam, and frosting-filled sugar cookie to match the nationwide "Guts" tour theme. The Temecula-area pop star's signature cookie launched for limited-release sale across Riverside County during her first leg of the show.

The cookies, sold at Crumbl chains across the county, herald each tour stop and are described as "sandwiched purple-vanilla cookies with a peek-a-boo star cutout on top. Inside, bite into layers of triple-berry jam and light vanilla buttercream rolled in colorful star sprinkles."

According to a bakery spokesperson, they are only available in Crumbl Cookies in stores verified on the Crumbl App. If you missed the chance to try one, there will be another opportunity. After the final Los Angeles stop in August, the chain promises a nationwide release of the jammy confection.

Fans who have already tried the treat have similar views based on reviews on Reddit, Instagram, and TikTok. According to numerous reviews, people love the look of them and enjoy the sweet-tart taste of the triple-jam filling but wish there was more of it in every bite.

One Reddit commenter says it is reminiscent of a "soft pop tart," while others compared it to a "purple jammy dodger."

Others suggest that it be eaten cold.

"I liked it," a Reddit user named Kittysiesta said. "Definitely eat it chilled (it's supposed to be served that way. Leave it in your fridge for a bit so that the frosting doesn't collapse when you bite."

According to a recent news release from Crumbl, the cookie's design is reminiscent of the Guts Tour posters. The partnership brings together "culinary possibilities and artistic inspiration."

Chief Branding Officer and Crumbl co-founder Sawyer Hemsely discussed the idea of bringing Crumbl into the Guts Tour melee.

"We are thrilled with this partnership introducing Olivia Rodrigo’s 'Guts' Cookie, a unique treat inspired by her remarkable music," Hemsely said. "This collaboration marks a celebration of creativity and flavor, bringing fans a memorable experience that perfectly combines music and the Crumbl experience."

In order to find your cookies, you'll need to download the Crumbl App from the Apple Store or Google Play Store, they said.

In California, you'll be able to try this one-of-a-kind cookie in the following cities:

July 29 - Aug 4:

• Berkely
• Foster City
• Walnut Creek
• Union City
• Concord
• San Ramon
• Novato
• Vallejo
• Fremont
• Mountain View
• Dublin
• Fairfield
• Milpitas
• Livermore
• Petaluma
• Brentwood
• Saratoga
• San Jose
• Vacaville

Aug. 11 - Aug. 18:

• Valencia
• Santa Clarita
• Northridge
• Encino
• North Hollywood
• Calabasas
• Westlake Village
• La Canada
• Glendale
• Newbury Park
• Culver City
• Marina Del Rey
• Pasadena
• Inglewood
• Rosemead
• Hawthorn
• Duarte
• Whittier
• Downey
• Torrance
• Rolling Hills Estates
• Glendora
• City of Industry
• Cerritos
• La Habra
• La Verne
• Diamond Bar
• Brea
• Garden Grove
• Chino
• Yorba Linda
• Upland
• Huntington Beach
• Orange
• Santa Ana
• Costa Mesa
• Lake Forest
• Corona
• Laguna Niguel
• Rancho Santa Margarita
• San Clemente

Olivia Rodrigo’s GUTS Cookie began appearing in stores surrounding Palm Desert, California, to celebrate the first performance of the "Guts" World Tour. They continue serving up the specialty cookie at stops along the way, and the specialty cookie will be featured as the seventh offering on Crumbl’s weekly menu.

The cookie can be found exclusively at locations within an hour of her performances.

At the end of the tour, all Crumbl bakeries will serve up the treat from August 19 to 24 as part of the weekly menu lineup.

Readers agree that the cookie adds a bit of flavor while waiting for your Olivia Rodrigo show; however, it may not be worth the wait in line.

See all tour dates at oliviarodrigo.com.

Read also:

Olivia Rodrigo Brings 'Guts' Tour To Palm Desert Acrisure Arena

Olivia Rodrigo's New Download 'Vampire' Releases June 30: What To Know