Why iPhone 5S battery life is terrible.

If you have followed the announcement of the iPhone 5S other nights, perhaps inspired by the new 64-bit Apple, chip A7. Ultimately it is up to 40 times faster than the original iPhone. Apple still develops conferences to showcase its new game that takes advantage of the explosion surprising new chip.
"Great," I thought, 'I can not wait to play it for 30 minutes until the cheap laptop battery has run out. "
Every year we see great progress in the technology of smartphones, battery life is still hard, it seems, is actively worse. Not like in my youth - a simpler time when me and my family used to gather around the radio to listen to the BBC report later in the war, and when he heard about the latest in Fallujah (it was 2003), we see that Nokia 3210, which was charged with the day was still almost fully charged battery.
Why battery is still terrible Why does everyone feel better, but my iPhone is turned off for a few hours, I started to get nervous about my battery just is a limit to how well the battery case, we can be even better.
That's what I asked Dr. David Cohen, a researcher from the University of Royal Holloway, when I spoke with him a few months ago. It turns out that, contrary to all expectations, "batteries get better," too.
Seriously. The problem is that when the batteries are best, device manufacturers understand that it means that our phones can do the most complex and energy intensive, and flashy graphics and augmented reality. In other words, better battery life led to a device used for phone calls only on powerful computers - so I really have to thank the laptop external battery charger, rather than to punish with fire (it would be dangerous in all cases).
But it does not solve the problem of the modern phones have horrible battery life. Of course sued Apple 5S last 250 hours - but only if you leave the phone in airplane mode, and use it for anything more than a paperweight. So what can be done, it's just a case of us consumers, and said, "No, it's great, and our application whizzy graphics are good enough - the government is much better spent on the battery"
If ... except ... The new iPhone has better graphics ... and fingerprints ... and comes in gold and how to increase laptop battery life. I wish that instead of one.