WALNUT CREEK, CA — A women's boutique and fashion brand will return to Walnut Creek in September to open its newest store in the city where the retailer began.
Walnut Creek-headquartered VICI announced that it will open a Main Street store stocked with customer favorites and a special jewelry assortment available exclusively at the location.
VICI will open its doors at 1366 N. Main St. on September 10, followed by a grand opening on September 12.
The 2,200-square-foot location marks the brand's next step in the community it has called home since 2012.
VICI grew from Walnut Creek pop-ups and retail stores into a direct-to-consumer fashion brand, using social media, daily product drops, curated head-to-toe outfits, and online sales to build a loyal millennial customer base.
The brand's product pillars include seasonal launches, dresses, vacation and resort clothing, denim, and athleisure designed for life outside the gym, which VICI added in 2026.
VICI's new fall collection will debut with everyday essentials, feminine dresses, modern denim, cozy knits, athleisure, polished outerwear, and seasonal statement pieces, according to a spokesperson.
Walnut Creek is such an important part of our story, "and we're incredibly grateful for our neighbors that have supported us over the years," VICI executive and cofounder Aimee Dudum said in an email.
"Opening a permanent location here feels like a natural next step for the brand's growth and, most importantly, a way for us to be even more connected to our customers and our valued community," Dudum said.
VICI operates a direct-to-consumer business and maintains a retail partnership with Dillard's. More information is available at vicicollection.com.
The Walnut Creek store will open from 10 a.m. to 6 p.m. Monday through Thursday, 10 a.m. to 7 p.m. Friday and Saturday, and 11 a.m. to 6 p.m. Sunday.
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