Business & Tech

Beachy Jewelry Shop Gorjana To Open In Walnut Creek

The Laguna Beach-based designer is scheduled to open a shop in Broadway Plaza next week.

Necklaces and bracelets by gorjana are designed to be layered.
Necklaces and bracelets by gorjana are designed to be layered. (Provided by gorjana)

WALNUT CREEK, CA — Broadway Plaza in Walnut Creek has a new shop set to open — Laguna Beach-based jewelry brand gorjana will open its doors on Feb. 5.

Namesake founder and designer Gorjana Reidel is known for her effortless and laid-back style. The Walnut Creek shop will feature her complete collection of necklaces, rings, earrings and bracelets.

This shop includes a custom crystal quartz chandelier, as well as light, blushy wood finishes, brass hardware details, live greenery and bohemian shibori fabrics.

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Reidel, explains, “I feel like you should wear the jewelry; the jewelry shouldn’t wear you. My concept behind layering is that I want you to be able to create your own look. We love watching how our customers, stylists and corporate employees style and layer the jewelry because it’s all so different.”

Expect to pay from $30 to $200 for each piece.

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The Broadway Plaza shop will host monthly in-store events, and fundraisers for local charities.

A grand opening celebration is planned for Feb. 15. Check with the store in advance for details.

gorjana will be at 135 Broadway Lane, Suite 1114, Walnut Creek, 94596.

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